The Seller’s Guide
Positioned Properly.
Sold Strategically.
Sold Strategically.
How I position your home, and how I get it sold, from the first meeting to closing day.
The Selling Process
The Selling Process, Step by Step
01
Prepare
We align on your goals and timing, set a data-driven list price, and prepare your home for its debut.
02
Launch
Professional media, targeted marketing, and full MLS exposure put your home in front of qualified buyers, followed by open houses and showings.
03
Negotiate
We review every offer together and accept the strongest terms. The buyer completes inspections, we negotiate any requests, and both sides sign the Purchase and Sale Agreement.
04
Close
The buyer’s lender completes the appraisal and mortgage commitment, the buyer does a final walkthrough, and you hand over the keys.
Your Timeline
From First Meeting to Closing Day
Most sales close about 8 to 10 weeks from our first meeting, depending on market conditions and how your listing is positioned.
Week 1 · Consultation
We review your goals, timing, and the market. I deliver a pricing strategy backed by recent sales and active competition.
Week 1 · Preparation
Final repairs and prep, then photography, video, aerial, floor plan, and virtual staging, with your Coming Soon campaign set up for launch.
Weeks 2–5 · On the Market
Your home goes live on MLS, 170+ websites, and Pinpoint Marketing, with feedback after every showing and weekly performance updates.
Weeks 5–10 · Under Contract
Offer accepted, inspection, and the Purchase and Sale Agreement, followed by appraisal, mortgage commitment, final walkthrough, and closing.
Pricing Strategy
Pricing is where positioning begins.
I price to appraisal standards using recent comparable sales and live market data, then position your home so the right buyers see its value from day one. Overpricing doesn’t create room to negotiate. It creates days on market, and buyers notice.
The Listing Package
One Package. Fully Delivered.
Every listing receives the complete strategy: pricing, preparation, media, and exposure, with nothing held back.
Pricing & Preparation
Market analysis, data-driven pricing, recommended updates, access to my contractor network, and virtual staging.
Media
Professional photography, video tour, aerial photography, virtual walkthrough, floor plan, and a single-property website.
Marketing & Exposure
Pinpoint Marketing, Zillow Showcase, MLS, syndication to 170+ websites, open houses, and reverse prospecting to buyers’ agents.
Communication
A call or text for every showing request, feedback after every showing, and weekly market activity updates.
Zillow Showcase
Where Serious Buyers Land.
Every listing I take is featured on Zillow Showcase, a premium experience available to only about 10% of listings in a market.
84%
more page views than similar non-Showcase listings
2%
higher sale price, about $7,000 on an average home
Source: Zillow, published July 2026. Showcase listings compared to similar For Sale By Agent listings without Showcase. Results vary.
Thinking about selling?
Let’s start with a pricing strategy built on recent sales and the competition around you.
Schedule a Listing Consultation
Read the Full Guide
Christina Stonionis · Associate Broker · Century 21 North East · The Fermin & Fox Group · MA #9575816 · NH #070486
